It’s pretty well established that product videos are great for conversions. Plain text and a static image can only communicate so much. Seeing a product in action tells it all, and offers the user a chance to visualize themselves using your product. Plus, most of us would just rather watch a video. I by no means consider myself an After Effects guru, the possibilities with this program are vast if nothing else. But I’m always grateful for the opportunity to explore its features and learn more.