Digital advertising material comes in just a few shapes and sizes, and possibly because of this they can be quite challenging. For digital ads, fitting a set number of branding and sales elements into such small, inflexible spaces requires a bit of give and take, but the solution eventually finds it’s way to the screen. Websites can range from simple to complex, depending on their function; is it for commerce, is it purely informational? Email is another beast all together. Email clients are so quirky, it’s best to design these as simple as possible and keep your fingers crossed that it will come across legibly on as many platforms as possible.