Marketing Content Manager with experience handling multiple projects in a fast-paced environment, pays close attention to detail, and delivers quality final products on-time. A highly motivated self-starter with a strong work ethic, works independently or with others, highly team-oriented, is open to criticism and loves to learn.
SEO and ASO
Phylum: Data Suite New York, NY 2017-present
Responsibilities: Phylum is a small startup that produces big data applications. I manage their awesome marketing team, and together we produce branding for all of our products, as well as various marketing materials such as websites, ad campaigns, and more.
Accomplishments: While we have only just begun, we’ve already launched our first product, Watchdog, and our second is not far behind. I oversee the branding of the products and the creation of all sales materials, I develop marketing plans, run Facebook campaigns, perform SEO, ASO, as well as code emails, create videos, manage our WordPress sites, and more.
CARLUCCI DESIGN Montclair, NJ 2013–Present
Graphic Designer / Animator
Responsibilities: I was brought in originally as an Adobe DPS specialist, creating sales apps for Clearwire and Sony, but I now regularly design and build websites, landing pages, web banners, print ads, videos, animations, packaging and more.
Accomplishments: While fine tuning my design skills, expanding my coding skills and learning how to create custom animations, I’ve had the opportunity to take everything I know and put them together into interactive digital publications, used by Sony sales reps across the country, as well as into numerous websites and marketing campaigns.
BLUBERRIES ADVERTISING Garfield, NJ 2012–2013
Responsibilities: Aside from my main tasks such as laying-out ads, flyers, posters, brochures, stationary and much more, as well as logo design and branding, I also retouch photos, gather quotes from vendors and put together estimates for clients.
Accomplishments: On any given day I can create/update business cards for hospital staff; layout posters for a BMW showroom; rework a bank ad for a newspaper, magazine, or web banner; create logos for anything from an Aspen resturaunt to a UFC fight team; prepare and send print-ready files to the vendor.
SESAME STREET New York, NY 2010–2015
Responsibilities: Communicated with the project manager and art director to create comps and final layouts for the written material provided; worked extensively with the editorial team to execute several rounds of revisions, edits, and redesigns to the satisfaction of our overseas partners.
Accomplishments: Layed-out printed materials for a multi-media global educational program that teaches English to foreign-speaking PreK–6 students. Elements include: 120 homework pages per level; review quizzes; practice ”articles” and “scripts;” flash cards; lesson plans; covers; and Powerpoint presentations to market the product.
BENNETT COMMUNICATIONS New York, NY 2005–2010
Responsibilities: Meeting with the client to discuss the needs of the project and the budget requirements; communicated with the project manager and art director to create concepts; communicated directly with the client to work concepts through to completion; then teamed-up with proofreaders to finalize projects to the clients’ satisfaction.
Accomplishments: Created catalogs over 300+ pages, from conception through final delivery for such companies as, but not limited to, Scholastic Inc., Pearson Education, and McGraw-Hill. Other projects include: brochures; samplers; flyers; invitations; posters; packaging; sell sheets; postcards; folders; binders; and much more.
PEARSON LEARNING GROUP Parsippany, NJ 2002–2005
Responsibilities: Communicated between project managers and the art director to finalize marketing projects to the satisfaction of the product managers; worked with our in-house photo lab to supply specific photography needs.
Accomplishments: Designed numerous marketing pieces for Pearson’s long line of educational products: brochures; displays, posters, and flyers for conventions; special offer mailers; “Sales Slicks;” and many other miscellaneous marketing items.